10 Personalization Statistics You Shouldn’t Ignore

One of the biggest marketing trends we’ve seen in recent years is the shift toward delivering personalized customer experiences. In this post, we’ve rounded up the latest personalization statistics and trends you should know:

– 89% of businesses are investing in personalization.

– 80% of consumers are more likely to buy from a company that provides a tailored experience.

– 64% of consumers interpret a personalized shopping experience as customization and service

– 76% of consumers get frustrated by businesses that do not offer personalized experiences

– 66% of consumers expect brands to understand their individual needs.

– 83% of consumers are willing to share data with brands to receive personalized experiences.

– 76% of businesses use real-time behavioral data for personalization.

– 51% of marketers rate personalization as their number 1 priority.

– 88% of marketers say their biggest goal with personalization is to improve the customer experience.

– Companies that use advanced personalization see returns of $20 per $1 spent.

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