One of the biggest questions is, how many emails are too many? The answer is a bit complicated and depends on what type of email you’re sending.
If you’re spamming the same sales email 3-4 times, be prepared for customers to start sending your messages to the trash. On the other hand, if you’re creating valuable, engaging content, readers are more likely to continue opening your emails.
The best way to figure this out is to use the data to focus on your audience and how they interact with your email marketing campaigns.
– 69% of U.S. email users unsubscribe from a business or non-profit email because the organization sends too many emails.
– 15% of users say they would be okay with receiving a promotional email daily.
– The more emails are sent per week, the fewer people click through the content.
– The highest open and click-through rates are shown by the emails sent once a month.
– If your list is less than 2,000, sending out 4 to 8 emails monthly is the most recommended.
Eager to learn more about mobile email marketing? Contact ClearLine Apps today. We can help you create a mobile email strategy to elevate your business’s customer experience.
