Customer satisfaction affects your business revenue. Low customer satisfaction levels mean your retention rates are likely to be low, too. Сan you afford to offer poor customer experience? There are 4 general rules how to improve your customer satisfaction:
1. Collect customer feedback: To better understand your customers’ needs, you need to listen to them and know what they want. By using surveys, you can measure customer satisfaction and discover what product improvements your customers request.
2. Turn customer feedback into action: Now that you know what your customers want, it’s time to turn their feedback into action. For example, if a customer said your onboarding sessions are not helpful, it’s worth working with your team to improve them.
3. Improve your product or service: You should constantly strive to improve your product or service based on customer feedback. For instance, if the customer requests features you can’t yet deliver, always update them on the progress.
4. Follow up with your customers: Have you made an improvement based on what your customer has told you? Follow up with the customer to let them know about it.
