How is content marketing doing these days? It’s safe to say that content marketing is here to stay, but it’s always evolving. To help you stay up to date with what’s working in the content marketing space, we’ve put together some marketing statistics that you’ll find pretty useful.
– 71% of users said they viewed a blog post during their buying journey.
– Readers prefer that blog posts be 1,000 words or fewer.
– Having quality blog content is the most important factor for generating credibility.
– 86% of marketers said video content drives traffic to their sites.
– More people will watch videos if they are 1 minute long or under.
– Blog posts are more effective when promoted through social media.
– 35% of organizations don’t have dedicated content marketing teams.
– 84% of organizations have a content marketing strategy.
– 79% of companies use content marketing to generate quality leads.
– 3 out of 4 B2C marketers believe their content marketing is successful.
– 78% of B2B consumers prioritize the content source’s trustworthiness.
Need Content Strategy Help? Contact us to start a conversation about your digital marketing strategy.
