On a strategic level, loyalty has become a huge focus for brands because it boosts sales, helps keep customers away from competitors, and contributes to customer retention. Younger consumers, especially Gen Z, are much less brand loyal than previous generations. Brands have had to up their loyalty game with creative new promotions when dealing with younger customers for this reason. They’ll readily switch between brands depending on how well each one meets their current needs, which could be value for money, green credentials, product fit, etc.
Expectations for modern loyalty programs have progressed past simple, points-based systems with generic rewards, to now include:
• Gamification
• Tiers
• Members clubs
• Early access
Making the investment in a fully personalized rewards and customer service system can increase customer satisfaction by ensuring a high-quality loyalty experience all around. Contact us today to see how ClearLineApps can help to improve your loyalty program.
