A customer-facing display is a powerful tool when it comes to restaurant upselling and suggestive selling. For instance, you might encourage a guest to add a drink to their meal for just $1 more or offer to add guacamole to their burrito for a little bit extra. Upselling is easy to do with a customer display because you can visually display different modifiers or combo options at the point of sale – the perfect moment to tempt hungry guests with something extra.
A POS customer display can also contribute to suggestive selling, which involves encouraging guests to buy products that are different from the ones they ordered or would typically order. In this case, you can use a customer display to highlight special offers, promote new menu items, or provide additional menu information.
With 7 in 10 customers reporting that they purchased a product or service because a sign caught their eye, visual reminders at the point of sale are a perfect place to influence customer behavior and drive upsells.
If you’re looking to implement a customer-facing display, we can help build a customized solution for you!
