Let’s skip the most obvious examples that are all over the place – like the Super Bowl ads, FIFA sponsorship, or the Oreo tweet during the Super Bowl energy shortage. Instead, let’s focus on common yet often overlooked things.
- Webinars and Live Streams: Widely spread across the web, webinars, and live streams are excellent tools for both brands and individuals. The audience gets nuggets of useful information, while organizers showcase their expertise, simultaneously converting it into orders and amplifying their audience.
- Steal Someone Else’s Thunder: Compared to Barbie, Oppenheimer spent almost zero on movie marketing. Despite that, they arranged for both movies to premiere on the same day and to be shown one after the other in movie theaters. Some would call that hijacking the audience – but in reality, people were almost as willing to see both movies at once, as they were to see them separately. Instead of hijacking, this strategy resulted in a powerful synergy and multiple social media trends.
Curious about more examples like Augmented Reality, Challenges or Sprints, Weather-Specific PPC, and even the occasional failed attempt? Read more here: https://clearlineapps.com/…/riding-the-wave-of-real…/…
Dive into the world of Real-Time Marketing. Discover how these strategies can elevate your brand’s presence and leave a lasting impact. https://clearlineapps.com/…/riding-the-wave-of-real…/
