Having a strong online review profile can help you get found online, and foster trust between your business and searchers, but what role do reviews play in getting real customers?
As we’ll see below, online reviews help searchers to convert. After reading a positive online review, these are the top five actions taken by consumers, according to the Local Consumer Review Survey:
- Visit the business’s website.
- Search for more reviews to further validate their choice.
- Visit the business’s location.
- Continue searching for other businesses.
- Contact the business.
Three of these five top actions directly result in contact with the business, proving that good reviews really can bring more custom.
ClearLine Apps is a reputation management software that helps businesses respond to online reviews, collect feedback and generate 5 star online reviews. Book a free demo today!
