Ever wondered what happens after a customer hits that ‘buy’ button? That’s where the magic of post-purchase experience comes in.
In the eCommerce landscape, post-purchase experience refers to all interactions that occur after a customer completes a transaction. While many businesses focus on clinching the sale, some brands understand the pivotal role of customer interactions post-purchase.
This holistic experience includes messages, updates, customer service interactions, order fulfillment, packaging, unboxing, and even engagement on social media.
Positive post-purchase experiences translate to increased sales. Your unique customer experience becomes a distinguishing factor, even when dealing with similar products. Consider this: acquiring new customers is costlier than retaining existing ones, with costs surging nearly 60% since 2016. Moreover, existing customers tend to increase their average order value over time.
Make sure you put effort into your post-purchase experience! By using ClearLine Apps, you can improve your post-purchase experience to ensure your customers are satisfied every single time they buy from you.
