Influencer marketing is yet another crucial part of Digital Marketing. This set of influencer marketing statistics will help you understand why your business needs to start investing in influencers.
– Influencer marketing has an ROI of 650%, as marketers get $6.5 for every $1 invested.
– 72% of Gen Z and Millennials follow influencers on social media.
– Nearly 56% of marketers from the United States and the United Kingdom use Instagram to collaborate with influencers.
– There is a strong preference for working with small (nano – 44% and micro – 26%) influencers ahead of expensive macro-influencers (17%) and celebrities (13%)
– 49% of consumers depend on influencer recommendations.
– By 2028, the Influencer marketing industry will be worth $85 billion.
– The main purpose of running influencer campaigns is to create User Generated Content (56%). Generating sales (23%) is a distant second.
– It is now the norm to pay influencers (41%), rather than just give them a free product (31%).
