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Let’s skip the most obvious examples that are all over the place – like the Super Bowl ads, FIFA sponsorship, or the Oreo tweet during the Super Bowl energy shortage. Instead, let’s focus on common yet often overlooked things. Webinars and Live Streams: Widely spread across the web, webinars,

– 74% of shoppers research social media before making a purchase. – 96% of small businesses leverage social media in their marketing strategy. – Customers who engage with a business on social media spend 40% more on that brand’s products and services. – 71% of consumers

Back in 2015, Return Path took a deep dive into emails from a whopping 2 million subscribers, aiming to spill the beans on better open rates. Most subject lines hung out in the 41-50 character zone, but subject lines 61 – 70 characters long had the highest read rate (17%). After investigating

1. Digital displays These are your typical digital signage where a screen plays some kind of media to attract or engage customers. Digital displays are pretty common in restaurants highlighting their menus or at retail stores promoting offers or sharing their tagline/mission statement. 2.

The momentum of e-commerce continues to soar, with global online retail revenue reaching $5.2 trillion in 2022, and expected to surge to $6.3 trillion by December 31, 2023. Looking ahead to 2024, industry analysts anticipate a remarkable climb, projecting a year-end total of $8.1 trillion.

– Thank and reward loyal customers. The new year is the perfect time to reward all of your loyal customers who have stayed with your business and brought in more revenue throughout the past year. Send targeted emails to those customers who have been your biggest asset during the year to

As the festive season winds down, businesses often experience a slowdown in January. However, with a well-crafted January marketing plan, you can keep the momentum going. Here are some effective tips to elevate your business sales this January and beyond: – New Year Resolutions &

Your POS customer display is more than just a screen – it’s a powerful space for your brand message. By making your point-of-sale visually appealing, you’ll slash expenses on traditional in-store ads. Most customer-facing displays are highly customizable. You can adjust the look and

The benefits of interactive kiosks go beyond just helping customers – they also make work better for both employers and employees. Here are a few examples. Streamlines processes and improves business efficiencies. Activities that retail staff generally complete can now be conducted by interactive

Marketers often view the online and offline worlds as separate entities that require different strategies. However, you can achieve higher conversion rates and return on investment (ROI) by adopting a holistic strategy and synchronizing online and offline marketing efforts. Today’s shoppers