Even though birthday emails already demonstrate strong stats, there are a few general email marketing tips that could help you boost the power of this mechanism even further:
- Send the offer on the day – 55% of birthday emails are sent to coincide with the subscriber’s exact birthday.
- Remind them – reminder emails demonstrate an increase of around 20% in open rate, click to delivered, average order value, and revenue per email.
- Personalise – personalized emails are up to 50% more likely to be opened, so use those merge tags in your subject line and message.
- Call to action – clear your call to action to ensure your subscribers can easily claim their coupon/code.
- Send at the right time – use your data to determine the optimal send times for your birthday emails.
- Preview – yes, birthday emails are automated and are supposed to be simple, but that’s even more reason to check your email doesn’t contain errors.
If you want help with your email marketing, ClearLine Apps has a highly experienced team with a history of delivering successful email strategies. Get in touch with us today to find out more.
