Whether you’ve already planned your Black Friday marketing strategy or not, it’s never too late to check some of the essential Black Friday statistics. So we collected some engaging Black Friday stats you need to know.
– Holiday Season online retail traffic declined 7% YoY in 2022.
– The average day across the Holiday Season period sees traffic 1.5x that of a regular September or October day.
– The first 7 days of November saw online traffic 47% higher in 2022 than in 2021.
– Just over a quarter (26%) of all November web visits occurred across Cyber Week, down from 29% in 2021.
– Cyber Week traffic declined 13% YoY.
– Black Friday traffic was 3x that of a normal October day in 2022.
– 53% of all Cyber Week traffic came from mobile in 2022.
– 47% of all U.S. holiday season online sales came from mobile in 2022—up from 43% in 2021.
– During Cyber Week, 51% of all sales came from mobile—up from 46% in 2021.
– Mobile shopping spikes on key holidays, with 60% of revenue coming from mobile purchases on Christmas day.
