Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by. Here are some tips for a successful campaign:
- Follow the Customer: Place your geofences where your customers are, not where you wish them to be.
- Understanding Behavior: Gain insights into customer behavior to enhance the effectiveness of your efforts.
- Size Isn’t Everything: Geofences can come in various sizes and shapes, but bigger doesn’t always mean better. Keep the perimeter within a five-minute travel radius from your target location for maximum relevance.
- Action-Oriented Messaging: Don’t just send ads. Craft concise, location-relevant calls to action that engage your target audience effectively.
- Perfect Timing: Ensure your messages are timely. Sending retail offers during off-business hours may not yield the best results. Remember, your online store is always open.
- Stay Relevant: Don’t just send any message based on location. Make it pertinent by considering factors like weather conditions and breaking news. Keep your content dynamic and up-to-date.
If you need any assistance with launching geofencing marketing, contact ClearLine Apps today!
