For retailers and visual merchandising teams who decide to start applying digital to their windows, there are several ways to assess the value and impact of shopfront display designs.
While an increase in sales is a primary indicator, it’s essential to consider that various factors can influence sales, such as competitive pricing strategies. To accurately gauge the impact of in-store marketing, a classic approach involves comparing stores with digital window displays to similar ones in terms of sales performance, foot traffic, and shopper profiles, but without these displays.
Retailers can also use technology like computer vision or mechanical counters to get a sense of:
– Exposure: Measure the number of people passing by on sidewalks or within mall concourses.
– Engagement: Analyze how many people pause to view the screens.
– Conversion: Calculate the percentage of viewers who enter the store.
If you’re looking to implement digital signage, we can help build a customized solution for you. Feel free to talk with ClearLine experts today and get a consultation.
