Mobile e-commerce accounts for $3.4 trillion in retail e-commerce sales. That is HUGE! While mobile phones are now the preferred way of doing almost anything online due to the ease of use and availability, Optimizing your marketing campaigns for mobile phones is important. Here is a list of statistics that will help you do so.
– Smartphones account for 70% of all eCommerce visits.
– 93% of millennials use smartphones to compare online deals.
– 53% of smartphone users prefer to shop from their favorite business’s app.
– 65% of customers surf similar products on their mobile phones while in a store.
– $3.4 trillion worth of online retail e-commerce sales come from smartphones.
– Mobile application conversion rates are 3x higher than a mobile website.
– Over 70% of online buyers prefer to buy from well-optimized websites that offer them a smoother shopping experience.
– 62% of customers are less likely to shop with you again if they have a bad experience with your website’s functioning.
– Adding Call To Action buttons can increase clicks by 45%.
– 61% of people tend to shop on mobile websites that allow them to apply search filters.
