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Integrating gamification into your loyalty program opens the door to a dynamic toolkit that not only captivates customers but also sparks emotions like excitement, intrigue, and happiness, prompting specific actions. A well-executed gamification strategy seamlessly reinforces your brand’s

User Generated Content (UGC) is rapidly coming to rise. Research says 95% of consumers only buy a product when they read reviews. 76% of buyers say that they buy something when they see it on social media. Hence, it’s safe to say that UGC will be one of the top trends in 2024 that will

As consumers have become increasingly technology-driven, digital signage has become an effective advertising and information-sharing platform. Let’s explore what makes digital signage such potent and impactful: Drives Awareness Digital signage does so much more than just grab customers’

Even though birthday emails already demonstrate strong stats, there are a few general email marketing tips that could help you boost the power of this mechanism even further: Send the offer on the day – 55% of birthday emails are sent to coincide with the subscriber’s exact birthday. Remind

A customer-facing display is an effective way to collect payments and streamline purchases. It increases trust with customers and adds a level of transparency to transactions. What is on a customer-facing display during checkout? – Purchases. A list of purchases makes up part of what shows up

Keep it Short & Conversational. Opt for brief, friendly messages, akin to texting friends and family. Avoid lengthy paragraphs for better engagement. Segment and Personalize. Target specific behaviors by segmenting your audience based on preferences and purchase history. Mind the 160-Character

Influencer marketing is yet another crucial part of Digital Marketing. This set of influencer marketing statistics will help you understand why your business needs to start investing in influencers. – Influencer marketing has an ROI of 650%, as marketers get $6.5 for every $1 invested.

Ever wondered what happens after a customer hits that ‘buy’ button? That’s where the magic of post-purchase experience comes in. In the eCommerce landscape, post-purchase experience refers to all interactions that occur after a customer completes a transaction. While many

Having a strong online review profile can help you get found online, and foster trust between your business and searchers, but what role do reviews play in getting real customers? As we’ll see below, online reviews help searchers to convert. After reading a positive online review, these are the

Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with an apology email, granting you caught the error right away.