- Keep it Short & Conversational. Opt for brief, friendly messages, akin to texting friends and family. Avoid lengthy paragraphs for better engagement.
- Segment and Personalize. Target specific behaviors by segmenting your audience based on preferences and purchase history.
- Mind the 160-Character Limit. Stay concise; messages over 160 characters may be disruptive. For longer info, use other channels like email.
- Include a Call to Action. Drive action with a clear call to action in your messages. Prompt customers to call, book, or click a link.
- Consistent, Balanced Approach. Find a text frequency that works. Not too many to irritate, not too few to miss opportunities. Consistency is crucial for success, but be adaptable as your SMS strategies and subscriber list evolve.
- Stay Legal and Compliant. Ensure opt-ins and comply with regulations like TCPA, CAN-SPAM Act, and GDPR for lawful SMS marketing.
SMS marketing is the perfect channel to promote a business’s products and services, as well as build customer loyalty. We offer competitive pricing and lots of SMS solutions. Book a demo today and find out.
