Creating a GMB Profile is an important way to attract new customers to your business through Google search.
1. Get discovered in Google (and Google Maps)
Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. GMB helps ensure that people find your business when looking for products and services like yours in their local area. Your GMB listing shows searchers where and how to visit your business.
2. You can control your online business information
Your GMB profile allows you to control and update your contact information, business hours, and other essential details as needed. You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened.
3. Build trust through reviews
Reviews are a key element of social proof and a meaningful way to build trust and credibility. Google’s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. All of it helps future potential customers decide which businesses to visit and what products to buy.
