Studies show that 97% of Americans own a cell phone and 85% own a smartphone specifically. A majority of those people prefer texting over talking, making SMS a desirable marketing solution.
SMS is a great way to grab customers’ attention. Usually, people are required to opt-in to receive SMS marketing offers and promotions. Moreover, SMS marketing can easily be integrated with other channels like email, CRM, or contact center management systems.
In marketing campaigns, many brands choose SMS as a reminder or follow-up for customers to open their emails. Usually, these reminders increase email open rates by 20-30%.
SMS can be used as triggers for rich media campaigns. By clicking the link in the SMS, customers can open personalized mobile landing pages. That’s how businesses can decrease abandonment carts, sell more, send order confirmations, and delivery updates, and gather more feedback.
SMS marketing is the perfect channel to promote a business’s products and services, as well as build customer loyalty. We offer competitive pricing and lots of SMS solutions. Contact us today!
