Many businesses believe that Gift Cards are only used by High Street stores however smaller retailers are now experiencing the benefits of offering these to their customers. But the thing is that gift cards have the potential to drive incredible growth, increase customer loyalty and widen your target market.
Gift cards boost revenue since they’re extremely cost-effective to produce and people generally spend over the gift card limit. Since many people see the amount on the gift card as “free money”, two out of three consumers will spend 38% more than the gift cards value.
Your gift cards will sport your branding and contact details so wherever they go they always advertise your business. When customers will redeem gift card, you will gather a lot of customer insights and collect opt-in consent for future marketing engagement.
With ClearLine it’s easy to set up Digital Gift Cards & Voucher program for your business, send them to your customers as a reward or to increase chance for a next visit. If you aren’t currently using Gift cards as a part of your digital marketing strategy, now is the time to start!
