Blog

Table of Contents What is a Marketing Communications Strategy? What is a Marketing Communication Channel 5 Steps to Create an Integrated Marketing Communication Strategy from Idea to Implementation Defining Objectives and Target Audience Selecting Communication Channels Crafting Consistent

– Thank and reward loyal customers. The new year is the perfect time to reward all of your loyal customers who have stayed with your business and brought in more revenue throughout the past year. Send targeted emails to those customers who have been your biggest asset during the year to

As the festive season winds down, businesses often experience a slowdown in January. However, with a well-crafted January marketing plan, you can keep the momentum going. Here are some effective tips to elevate your business sales this January and beyond: – New Year Resolutions &

Your POS customer display is more than just a screen – it’s a powerful space for your brand message. By making your point-of-sale visually appealing, you’ll slash expenses on traditional in-store ads. Most customer-facing displays are highly customizable. You can adjust the look and

The benefits of interactive kiosks go beyond just helping customers – they also make work better for both employers and employees. Here are a few examples. Streamlines processes and improves business efficiencies. Activities that retail staff generally complete can now be conducted by interactive

Table of Contents What is Real-Time Marketing? Real-Time Marketing Examples Real-Time Digital Marketing Benefits of Real-Time Marketing Challenges of Real-Time Marketing Real-Time Marketing Strategy Conclusion   What is Real-Time Marketing or Real-Time Advertising? At its core, real-time

Marketers often view the online and offline worlds as separate entities that require different strategies. However, you can achieve higher conversion rates and return on investment (ROI) by adopting a holistic strategy and synchronizing online and offline marketing efforts. Today’s shoppers

Wondering what one-to-one marketing is? We have put together an example of a one-to-one marketing strategy with four essential steps that businesses can use in 2024. This guide provides straightforward explanations of one-to-one marketing definitions, techniques, tools, and examples. Enjoy reading

It is a strategic approach that involves segmenting audiences by age groups and targeting them based on the values and experiences that resonate with their generational cohort. This doesn’t mean creating individual label-specific (e.g., Baby Boomers, Millennials, Generation Alpha) marketing

Email segmentation is a crucial strategy for effectively connecting with your audience. It involves sorting your email subscribers into smaller groups based on specific criteria, allowing you to tailor messages that genuinely resonate with each segment. The benefits of email segmentation are