On a strategic level, loyalty has become a huge focus for brands because it boosts sales, helps keep customers away from competitors, and contributes to customer retention. Younger consumers, especially Gen Z, are much less brand loyal than previous generations. Brands have had to up their loyalty
Referral marketing is becoming increasingly impactful, and there are statistics that prove it. – 52.2% of US small businesses say that referrals are the most successful marketing tool for them. – Referrals are the 2nd best revenue source for small businesses in the US. – Referred
One of the biggest marketing trends we’ve seen in recent years is the shift toward delivering personalized customer experiences. In this post, we’ve rounded up the latest personalization statistics and trends you should know: – 89% of businesses are investing in personalization. –
Before collecting any customer feedback, it’s important to determine your goal to ensure you’re getting the data you need. Your survey questions and timing could be drastically different, depending on what you’re trying to measure. Typically, there are three optimal periods to collect
The growing demand for digital kiosks is no surprise. Since their introduction into the retail sector, they have consistently elevated the shopping experience by offering the following advantages: Simplifies the ordering process: Long queues can often deter customers from completing their
– Customers using gift cards typically spend 20% – 50% more than the average purchase amount. – 93% of Americans have given or received a gift card at some point in their life. – Gift Cards are the #1 requested gift every holiday season, and they have been for 10 years.
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by. Here are some tips for a successful campaign: Follow the Customer: Place your geofences where your customers are, not where you wish them to be. Understanding Behavior: Gain
In today’s challenging economic landscape, consumers are more inclined to embrace digital payment solutions that offer discounts and special deals. Digital wallets have emerged as the perfect answer for shoppers looking to score exciting promotions. As per Walker-Sands research, 63% of
Clover is one of the most popular POS providers for SMBs. With the Clover POS system, businesses can streamline payment processing, sales, inventory management, plus more. ClearLine Apps is available in the Clover App Market. With the help of ClearLine Apps, businesses using Clover POS can expand
– GMB listings receive an average of 59 actions per month. – 84% of customer searches for businesses are discovery searches, while only 16% are direct searches. – 56% of customer actions on GMB listings are website visits. – 60% of smartphone users have contacted a business
