Having a social media account is one thing; standing out in the sea of already-established brands is entirely different. Here are 13 tips that will put you on the path to making social media deliver more excellent business value for your brand in 2023.
Tip 1: Know and engage with your target audience
Tip 2: Keep track of what’s trending
Tip 3: Keep a social eye on competitors
Tip 4: Focus on eye-catching visuals
Tip 5: Make video a part of your content strategy
Tip 6: Choose the right time for posting
Tip 7: Don’t hard sell but tell a story
Tip 8: Identify and use the right hashtags
Tip 9: Get to grips with negative comments
Tip 10: Don’t be afraid to pay for social ads
Tip 11: Consistency is everything
Tip 12: Build a content bank and schedule post
Tip 13: Deep dive into Social Media Analytics
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