B2C Email Marketing Statistics


– 74% of Baby Boomers think email is the most personal channel to communicate with brands

– Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week

– 60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019

– More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types

– The single message autoresponder email had an astonishing 98% open rate and a 37% click-through rate

– Nearly 22% of all email campaigns are opened within the first hour of sending

– 45% of internet users avoid opening emails from unknown addresses

– 93% of B2C marketers use email channels for distributing content

– 72%of customers prefer email as their main channel for business communication.


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