A birthday message is a great way to show your customers you care. They’ll appreciate the gesture, making it a valuable opportunity to build genuine connections with your brand.
Instead of generic discounts, surprise them with a free gift—it feels less like marketing and more like a thoughtful gesture. Stand out from competitors who offer standard discounts.
Dunkin’ Donuts once gave free coffee on birthdays, no strings attached—surprising and endearing. When they switched to 3x reward points, customers weren’t thrilled.
Customers see through generic discounts as attempts to get more money, using their personal data. While you might see a revenue boost on their birthday, don’t expect gratitude—they’re buying to save money, not build connections.
You’re also missing out on upselling opportunities. When Dunkin’ Donuts customers redeemed their free coffee in-store, they often bought other items too. E-commerce brands can’t benefit from in-store impulse purchases, but offering a freebie with any purchase can help.
ClearLine’s automated birthday club app helps build better customer relationships. Learn more today!
