Email subject lines play a huge role in whether your newsletters get opened. There are two key concepts to keep in mind:
- The 3-5-7 rule highlights that you have just 3 seconds to capture someone’s attention with your email subject line.
- The 12-second rule suggests that the average person spends about 12 seconds reading an email. While recent data shows people are spending a bit more time, the main point remains: people skim their emails.
It confirms that you have a brief window to convince someone to open your email, so your subject line needs to grab attention fast. Additionally, research from SuperOffice shows that 45% of subscribers are likely to read your email because of the sender. The same survey found that 33% opened based on the subject line.
This means that if you have a strong relationship with your subscribers, they’re more likely to open your email because it’s from you, even if the subject line isn’t perfect.
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