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Advertising has evolved way beyond being seen – it’s about making connections and standing out. The concept of impactful advertising has evolved dramatically. Basic graphics and static displays no longer suffice. Today’s customers anticipate vibrant visuals, personalized content, and

Beyond enhancing customer experiences, interactive kiosks offer invaluable advantages for retail employees too. Here are some of them: Streamlined Processes: Kiosks handle tasks typically done by staff, freeing them to focus on other essential duties. This means better efficiency and improved

  – 74% of Baby Boomers think email is the most personal channel to communicate with brands – Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week – 60% of retail, e-commerce, and consumer goods and services

Despite the significant increase in online shopping, traditional brick-and-mortar stores are not going to pass into oblivion. On the contrary, many physical stores attract more customers with smart digital technologies in their in-store processes. Advertising display is one of these cutting-edge

How is content marketing doing these days? It’s safe to say that content marketing is here to stay, but it’s always evolving. To help you stay up to date with what’s working in the content marketing space, we’ve put together some marketing statistics that you’ll find

Creating a GMB Profile is an important way to attract new customers to your business through Google search. 1. Get discovered in Google (and Google Maps) Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. GMB helps ensure that people find your business

  Customer satisfaction affects your business revenue. Low customer satisfaction levels mean your retention rates are likely to be low, too. Сan you afford to offer poor customer experience? There are 4 general rules how to improve your customer satisfaction: 1. Collect customer feedback: To

  – Gift card sales are approximately a $100 billion-a-year industry, and it increases every year – The average holiday shopper will spend $213.49 on gift cards – Over 50% of gift card recipients typically need more than one shopping trip to redeem their full card –

QR codes provide instant interaction between businesses and customers. It has been just a couple of years since QR codes have found widespread commercial use. They help drive traffic to landing pages, share important information, and increase customer engagement. The ability of QR codes to track

The digital kiosk is the most impactful tool in a business’s marketing and communications strategy. Modern customer expects interactive experiences when they go shopping. Therefore, digital kiosks will help you engage your customers at every step of their purchasing journey and simplify